I really love this. A great and greatly complex Japanese art put into wonder explanation.




Origami, as Robert Lang describes it, is simple: “You take a creature, you combine it with a square, and you get an origami figure.

Just like the title says, Jury experience in 40 slides with does and don’ts when you enter in cannes by Nishad Ramachandran.

See my contribution to diesel. A creative experiment, aiming to generate an exhibition of unique style expressions in Stockholm.

Being questioned by a friend as to what is my profession, designing or advertising, i got a sense of confusion prevailing in the minds of people related to this field. The question that never occured to me as i looked at what i was doing as a creative solution to a problem. Not just designing or advertising or business. And not to forget the technology, which is also playing a major part as an offered solution.

I think we need to get above this segregation and work towards the amalgamation of these terms. Only then can we justify campaigns like Nike +, Sony Walkman Project. One as a art person needs to understand copy, technology, design, business, and the entire process gone under a campaign to make a campaign a hit. And it applies to all the associated people working on the project. It’s the idea that speaks, don’t stop yourself by drawing a line for your role in it. With thinking progressing rapidly, we need to be have a good creative and business health to be there, do that.

So, what profession are you in? Art, copy, technology, business, or something else?