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Branding

Illustrations for TATA Group’s Landmark Bookstore, fetched me a store facade for Shirtstream Cleaners in the much talked about One New Change Mall, London. One more change is a London’s newest shopping destination. It was amazing how easy it was to work across continents. The Shirtstream Team was great. They were clear on the illustration theme and what they expected. Its easy to work when the brief is clear.

Much thanks to Neil and Antony.
Cheers!

TATA Group’s Landmark Bookstore were developing new communication and space design for the largest book and music store ever to be opened in the country. I was contacted by FITCH, an international branding and retail design firm, to work with them to develop an illustration style. It was awesome to work with the team and after a few back and forths, i delivered a bank of 28 illustrations for the 42,000 sq. ft. store. The illustration style, going ahead is a part of the brand design and applied across all their new stores.

Cheers Reshma and Ashutosh!

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